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Blueberries: an ally for your health!

The blueberry, whose scientific name is Vaccinium myrtillus L. has its origin in the European forests and is considered a "treasure of the forests" due to its nutritional richness. It is a source of soluble and insoluble fiber, vitamins, of which vitamin A, C, and E stand out, and minerals such as calcium, potassium, and phosphorus.

The beautiful purple/blue color of blueberries is due to the presence of a category of polyphenols called anthocyanins, which are associated with antioxidant and anti-inflammatory properties.

The presence of these, other polyphenolic compounds, and various vitamins, the frequent consumption of blueberries is associated with protection against the development of numerous diseases such as neurodegenerative diseases, cardiovascular diseases, and some types of cancer.

Several studies point to benefits with frequent consumption of blueberries such as: being an aid in lowering blood pressure in postmenopausal women, slowing mental decline and improving memory in adults, helping control blood sugar and even improving insulin resistance; and aiding eye health by improving intraocular pressure and preventing the onset of cataracts.

At Simplu we use Wild Blueberries in BERRY granola and Superpowder Blueberry powder which, despite similar nutritional characteristics, are distinguished from Common Blueberries by:

> Being smaller in size, because they have a more intense and slightly more bitter flavor;

> They have double the antioxidant capacity, a fact evaluated through the method that measures the capacity of absorption of the oxygen radical (ORAC) where we can know the antioxidant capacity of various foods;

> Have 33% more anthocyanins.

If blueberries are not yet part of your regular diet why not start with Simplu granola BERRY products, superpowder MIRTILO powder and whole dehydrated MIRTILO BIO, using them to compose the most diverse recipes from pancakes, cakes, oatmeal to smoothies. Plus, you can always add fresh blueberries and other berries to make your diet even more colorful and nutritious!!!

Post written by nutritionist: Ana Rita Lebreiro @nutripontocome


  1. (pg. 20)

  2. Johnson, Sarah A et al. Daily blueberry consumption improves blood pressure and arterial stiffness in postmenopausal women with pre- and stage 1-hypertension: a randomized, double-blind, placebo-controlled clinical trial. J Acad Nutr Diet. 2015 Mar;115(3):369-77.

  3. Krikorian, Robert et al, Blueberry Supplementation Improves Memory in Older Adults. J Agric Food Chem. 2010 Apr 14; 58(7): 3996-4000.

  4. Klimis-Zacas, D. et al, Wild Blueberries Attenuate Risk Factors of the Metabolic Syndrome. Journal of Berry Research 2016, 6:2.

  5. Kalt, W. et al, Recent Research on the Health Benefits of Blueberries and Their Anthocyanins, Adv Nutr 2019, 00:1-13.



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